At the time of writing this, it’s been less than a week since the latest Star Wars: Episode VII – The Force Awakens trailer, and people are still going crazy. In fact, there’s been so much fuss made that it’s gone past the point of people saying how much they love it, into people saying ‘it’s just a trailer, calm down’, and back to ‘ERMAHGERD STER WERS!!!!!’ Even the most skeptical people watched the trailer and thought ‘that looks pretty good’. I have a bit of a problem with it though. The film is still eight months away, and this is the second trailer.
When the first trailer came out, it was still more than a year away. More than twelve months. How many films do you think have come out or were going to come out between November 2014 and December 2015? Probably more than 150 that each required their own advertising campaign. If this had been when the first trailer was released, it would be more understandable, they’re getting the trailer out in time for The Avengers: Age of Ultron, as well as the rest of the summer films, but even now I feel like eight months is a little excessive.
By the way, if you’re still reading this thinking it’s got some exclusive Star Wars news, I’ll go ahead and let you in on the joke. This article is about the problems with advertising. Get it? It’s a joke… Because it’s advertised as being one thing but… Never mind. (What’s the Deal? Anybody? Ok.)
One franchise that has always had an issue with trailers is Terminator, and the trailer for the latest installment Genisys is no exception. What on earth makes people think showing a twist in a trailer is a good idea? Imagine going in to The Usual Suspects knowing about Keyser Söze, or going into Fight Club knowing about Tyler Durden? We don’t want to watch Terminator: Genisys knowing about John Connor, just like we didn’t want to know the twists in Terminator Salvation or Terminator 2: Judgement Day, but you showed us all three, and you still want us to go and see them. Which I, along with many other people will, because I’m a sucker.
Another trailer that came out at pretty much the same time as the Star Wars one was the first teaser for Batman v Superman: Dawn of Justice. Well, it was sort of the first trailer. A few days before there was a teaser for the teaser. It was about twenty seconds long, and showed NOTHING, but people still went crazy for it. This isn’t the first time either, last year we saw a teaser for a trailer for Captain America: The Winter Soldier and X-Men: Days of Future Past, and those are just the two I can remember. How can I put this… This is completely unnecessary and I want it to go away.
Do I watch these? Of course. Do I get annoyed that every single one shows absolutely nothing? Yes. If the studio or one of the cast or the director or anybody involved with the film just puts out a statement saying ‘there’s going to be a new trailer out Monday’, people are still going to watch it. This ‘nothing’ teaser was also released eleven months before the film is set to come out, so that’s two problems I have with it. Wanna hear a third? Well I’m about to say it. When the actual trailer came out what did it really show us? That Batman and Superman are in a film together, and they’re going to fight? We know that from the title? What else? Nothing at all. And people still went crazy for it! The prospect of the film is exciting, the trailer isn’t. If you’ve ever wondered why advertising is the way it is, it’s because people are going crazy for trailers that aren’t good, and don’t show you anything, that come out a year before the film.
All three of these trailers are alright, and I’m going to see all of them at least once, I just wish they would take more time and be more careful with what they show and perhaps more importantly, don’t show. It says a lot that I’ve barely touched on trailers that show way too much, or trailers that show a lot of footage that isn’t in the final film, but that goes to show how much of a problem there is.
What do you think about all these trailers? Do you like them, and do you think they’re coming out at a good time? Remember, those are two different questions that I’ve tried to answer individually, and hopefully you’ll look at them like that too. Let me know your thoughts, and sorry again for the lack of Star Wars news.
HAYDEN CHRISTENSEN CONFIRMED FOR NEW SPIN OFF TRILOGY!!!!!!!!!!!!!
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