It’s March, which means the summer movie season is almost upon us! Yes, with studios having more and more franchises and blockbusters released every year, what used to be a few months has now been extended to more or less begin in April, and end in September. With a few exceptions (The Hunger Games: Mockingjay pt 2, Spectre), the majority of 2015’s big releases have had at least one trailer, and here at Third Act Film we’ve seen them all. Some of them we like, some of them are ok, and we’ve decided to rank them all here.
Just before we begin, we want to say this is not a reflection of how excited we are for these films, or how good we think they’re going to be, but simply a judgement on what we think of the trailers alone. Also, there are A LOT of films coming out this year, and there simply wouldn’t be space for all of their trailers, so we’ve only included the big blockbusters, so films like Minions, Pitch Perfect and Magic Mike XXL, sorry but you’re not on the list.
10 – Insurgent
Just about qualifying for this list is the sequel nobody really wants to the film nobody really liked. While I am a fan of the posters and other art work with the broken glass theme, the trailer has really failed to cause any excitement. You know you’re done a bad job when the thing most people are talking about is the main characters new haircut.
9 – Terminator Genisys
Not a terrible trailer, but this one really needed to be better. Coming off the back of two poorly received installments, and with the an irritating spelling in the title, the G3ny51s trailer failed to make much of an impact. It doesn’t help that over the top fan service in this trailer was pouring out of every orifice, and that’s coming from a huge Terminator fan.
8 – Ant Man
This is where the list starts to get good. Not really good, but good. Perhaps it’s not fair to judge Ant Man with the rest of these, it’s only had a teaser, and maybe that’s a good thing. I know I’m going to see any and every Marvel film, no matter how good the trailer is, so why show us the best bits?
7 – Mad Max: Fury Road
Lot’s of people love this trailer, and I’m not entirely sure why. Yes, it looks wonderful, but it’s so brash and over the top it’s actually taken away some of my excitement for the film. Take out that music and replace it with something a little less in your face, and this could have been in the top three of this list, as it is, it’s sitting at number 7.
6 – F4nt4stic 4
This was pretty much the good version of the Ant Man trailer. They both have a serious tone, and a narrative voice over throughout, and show us very little of the film, this one just did it better. Yes, it’s very similar to the Interstellar and Man of Steel trailers from previous years (what is it with corn fields?), but for me, it just worked.
5 – Avengers: Age of Ultron
I have no doubt that closer to the Release of Age of Ultron, there’s going to be a final trailer, and it’s going to blow me away, but the three trailers (well, two and a half really) I’ve seen so far are just pretty good. As I said with Ant Man, I’m seeing this film no matter what, probably more than once, so they don’t need to show me any more, but even so, a little bit more would be nice. I’m never satisfied, huh?
4 – Star Wars: Episode VII – The Force Awakens
When I first watched this trailer, I wasn’t that impressed. Then I watched it again. And again. And again. Yes, it’s just a sneak peek, but that’s all it needed to be. It showed the perfect amount of footage, and asked enough questions to not just build excitement, but cause a complete frenzy. I’m not the biggest Star Wars fan, but now I can’t wait for the seventh part of this franchise. Speaking of which…
3 – Furious 7
Whaaaaaaaaaaaaaaaaaaaaaat? Allow me to explain. Fast and Furious 6 was my first experience with the franchise, and I loved every second of it. It’s so over the top and ridiculous, but it knows exactly what it is and embraces it, and this trailer looks like more of the same, but on an even bigger scale. What could be better? Well, two things actually.
2 – Jurassic World
Another trailer that didn’t instantly blow me away, Jurassic World took a few viewings before it really impressed me. The reason this trailer is so good is that it’s managed to capture (or hint at) the huge range of feelings felt during the original Jurassic park. Wonder, intrigue, fear, excitement, it looks like Jurassic World is going to have it all.
1 – Tomorrowland
This isn’t really a film that was on my radar before the trailer dropped, but it is now. Perhaps it was that I had no idea what to expect going in. Perhaps it was getting to see a prosperous technological future when I’m so used to seeing dystopia. Perhaps it was George Clooney’s smooth voice over. Perhaps it was Brad Bird’s inspired directorial choices. It was probably all of these put together. Either way, the trailer for Tomorrowland was brilliant, and I can only hope that the film is just as good.
What’s your favourite of these? Or is your favourite not here? Let us know in the comments below.
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