A few days ago the first trailer for Finding Dory was released. Well, calling it a trailer is giving it a bit too much credit, it was more of an announcement than anything else. Now, this trailer was fine, it did exactly what it needed to do, which was let people know the film is coming out next year, but other than that it wasn’t very exciting. Now let’s go back more than a decade to the immediate craze that followed Fining Nemo. I was quite young at the time, but I still remember the buzz around it being bigger than your average animated film, even Pixar films, excluding of course Toy StoryHad this trailer been released then, it would have made a huge splash (pun intended), but as it is, I don’t feel like a lot of people are talking about it. Except me… right now…

Finding Dory: Is 13 Years Too Long for a Sequel? (What’s the Deal?)
Am I the only person that didn’t like Dory?

There might be a few reasons for this. Firstly, as I’ve already mentioned, the actual trailer wasn’t very good. Maybe in a few months another trailer will be released, and the internet will blow up, and sales of clown fish will overtake the sales of puppies and kitten combined. Maybe it’s the fact that not as many people are talking about it in the industry, which means the general public have less ways of knowing about it. Or maybe, as I expect, it’s ten years too late.

So before I go any further, I know that Finding Dory will make a lot of money, and will be a success, but what could it have been ten years ago? Could we now be in the middle of a multi billion dollar franchise, up to Finding Nemo 5: The Search for Gill? He was the Moorish Idol from the fish tank voiced by Willem Dafoe, and yes I did need to look that up.

Finding Dory: Is 13 Years Too Long for a Sequel? (What’s the Deal?)
You can all have a sequel!

That being said, let me talk a bit about the Toy Story franchise. As most people will know, the third installment made more than $1 billion worldwide, and that was eleven years after the second film, which in turn came four years after the first. Worldwide, the first Toy Story made just over $360 million. The second added to that, with a total of around $485 million. That’s less than half the haul of the third film. Another franchise Pixar left alone for a long time, only to bring back to massive success was Monsters, Incand guess what else is getting a sequel in a few years? The Incredibles.

Perhaps this was all part of a long term game plan: establish a beloved franchise – allow the fan base to grow over a decade – buy shares in clown fish –  release a new installment – shower in money, or perhaps it’s the slight desperation of Pixar, who up until the release of Inside Out earlier this year were on a cold streak. Whichever it is, Pixar have always been good at bringing out emotion in people, and maybe making us wait so long to see our favourite characters again is just their latest way of doing that.